During the first half of 2012, NLMK Group made a significant effort to improve its corporate website (www.nlmk.ru
), upgrading the software platform, design and interactive services.
Upgrades were based on the current trends for presenting corporate information on the Internet.
User-friendly presentation of NLMK’s key results on the main page is one of the main features of the new site. An interactive system of tabs on the main page will facilitate navigation to the latest trading updates and financial results, corporate presentations and reports, and the Company’s corporate magazine. Another feature allows viewing 5 latest corporate press-releases on various subjects. The user can rely on the site statistics to view recent updates, the most popular pages or personal site history.
The new version of the site enables the use of best corporate PR practices, namely, the publication of press releases with integrated photo and video materials, accessible directly from the main page. This will help visualize the Company’s technical innovations, financial reports, and corporate life. We have also implemented a number of other innovative technical and information features.
Once the current upgrades are completed, we will continue to develop the site.
About NLMK Group’s corporate site:
NLMK Group’s updated corporate site was launched in June 2011. Before that the Group’s web representation was done through the Novolipetsk (NLMK’s main production asset in Lipetsk) website. In 2011-2012 NLMk’s new site was included into the Investis rating (1st place in Russia in Q4 2011 (link), the KWD (King Worldwide) rating for Russian corporate sites – 1st place (links), and was among the winners among European companies in the “Best Financial Disclosure” category in the IR Global Rankings (IRGR) (link).