NLMK Group migrates online marketplace and customer service to new platform
NLMK Group, a global steel company, is migrating its online marketplace https://nlmk.shop/ and customer service to SAP C/4HANA platform (formerly known as SAP Hybris), a part of SAP Customer Experience solutions portfolio, to enable prompt delivery of a wide range of steel products and a unique customer service offer.
NLMK’s e-marketplace for SME’s https://nlmk.shop/ was launched in March 2018. Clients can buy a wide range of flat, long, and metalware products with a complete online experience from order placement to purchase documents.
In 1H 2019, retail sales of steel products via https://nlmk.shop/ doubled from 2H 2018, totalling 36,000 tonnes. In May 2019, sales reached 120,000 tonnes in annualized terms. The majority of clients (67%) are construction companies, followed by traders (17%), and steel structure manufacturers and consumers (16%).
Migration to SAP Customer Experience solutions portfolio will enable omnichannel customers engagement and a seamless integration of the marketplace and customer services with NLMK Group’s internal systems. The new platform will help speed up business processes and aid with the implementation of new customers services, such as product configuration and placing orders for production directly with a steel plant and tracking order fulfillment.
The nlmk.shop marketplace will feature the products of NLMK and its partner distribution networks and steel product processing companies. The platform will also enable prompt delivery of goods to any location in Russia, shipping products from any one of NLMK’s or its partner trading companies’ warehouses.
Ilya Guschin, NLMK Group Vice President, Sales, said: “With the new platform, we will be able to reach out to new clients, and to provide the best quality online experience to our existing ones.”
About NLMK GroupNLMK Group is the largest steelmaker in Russia and one of the most efficient in the world. NLMK Group’s steel products are used in various industries, from construction and machine building to the manufacturing of power-generation equipment and offshore wind turbines. NLMK operates production facilities in Russia, Europe, and the United States. The Company’s steel production capacity exceeds 17 million tonnes per year. NLMK has a highly competitive cash cost among global manufacturers and one of the highest profitability levels in the industry. In 12M 2018, the Company generated $12 billion in revenue and $3.6 billion in EBITDA. Net Debt/EBITDA stood at 0.25x. The Company has investment grade credit ratings from S&P, Moody’s, Fitch and RAEX (Expert RA). NLMK’s ordinary shares with a 18.6% free-float are traded on the Moscow Stock Exchange (ticker "NLMK") and its global depositary shares are traded on the London Stock Exchange (ticker "NLMK:LI"). The share capital of the Company is divided into 5,993,227,240 shares with a par value of RUB1. For more details on NLMK shareholder capital please follow the link For NLMK Group’s photos and corporate videos, please visit our media library.