President of NLMK
NLMK transforms ideas and resources into steel products. We source ideas from our employees, customers and business partners. We are striving to control our resources, taking a safe and responsible approach to their recycling and re-use. We produce clean and durable steel which is used in thousands of applications that improve our everyday lives.
Adopted in April 2013, NLMK Group’s Strategy 2017 is aimed at unlocking the Company’s hidden potential. It has a modular structure and includes projects designed to improve the Group’s operating efficiency and business processes, as well as to increase self-sufficiency in strategic resources.
A combination of operating and investment initiatives will help us ensure sustainable development in a changing market environment.
Key elements of Strategy 2017:
When taking into account capital expenditure in 2014, NLMK’s Strategy 2017 includes a total investment in development of $1 billion, targeting additional gains of $1 billion each year.
Increased operational efficiency across the whole production chain through optimizing processes and implementing investment projects is the core of our strategy.
We are going to enhance our world-class raw materials base by developing our existing world-class mining assets and by integrating new resource-saving technologies.
Market leadership will be achieved through increasing our presence in the regions with growing demand for our products in our home-markets. NLMK has every opportunity to grow faster than the market, increasing its sales share in the key existing and new segments. In Europe and the USA we are planning to take advantage of the economic recovery and increase our utilization rates.
And finally, our goal is to ensure industry leadership in sustainability and production safety, and maximum workforce development. We consider achieving these goals a prerequisite for long-term sustainable growth in any industry, especially steelmaking.