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- NLMK Group receives prizes at MarCom Awards
NLMK Group receives prizes at MarCom Awards
NLMK Group received three prizes at MarCom Awards, an international competition in marketing and corporate communications: for the Company’s R&D Centre website, its new communication channel, its social media development project, and its corporate calendar.
The Company received Platinum prizes:
- In the Digital Media — Website nomination for the website of NLMK’s R&D Centre for innovative steel products: rnd.nlmk.com. This new online platform offers users the opportunity to propose their R&D projects or initiate an exchange of experience, learn about the Centre’s projects, get immersed in the scientific environment of NLMK’s international research community through a virtual tour, and apply for an internship in the Company’s high-tech labs.
- In the Digital Media — Social Media nomination for NLMK Group’s social media development project. In 2021, the Company rebuilt its digital ecosystem in order to enhance the speed and quality of communication with customers, partners, investors, local communities, and other important audiences. The project broadened the outreach of communications by a factor of 19, with the core of community audiences reaching 44%.
The Gold prize was awarded in the Print Media nomination for NLMK’s corporate calendar. The calendar features photos of steel taken in the microstructural analysis lab of NLMK’s R&D Centre using a Mira scanning electron microscope, one-of-a-kind in Russia, and a Scios 2 DualBeam ion beam scanning electron microscope. The photos, augmented up to 500,000x, are high-precision images of the coatings and microstructures of NLMK steels that look like true works of art. There are images of the microstructure of IF steel for extra-deep drawing, the fine structure of high-strength zinc-aluminium-magnesium coating, the structure of ultra-fine-grain steel and steel with antibacterial coating, and others. The calendar serves to highlight the importance of developing technologies that enable the Company to create new products.
The MarCom Awards competition is organized every year by the Association of Marketing and Communication Professionals (USA) and is one of the largest and most reputable competitions in corporate communications. This year, over 6000 major companies from 41 countries participated in the competition. The winners were selected in over 300 nominations.
About NLMK Group
NLMK Group is the largest steelmaker in Russia and one of the most efficient in the world.
NLMK Group’s steel products are used in various industries, from construction and machine building to the manufacturing of power-generation equipment and offshore wind turbines.
NLMK operates production facilities in Russia, Europe and the United States. The Company’s steel production capacity exceeds 17 million tonnes per year.
NLMK has a highly competitive cash cost among global manufacturers and one of the highest profitability levels in the industry. The Company has investment grade credit ratings from S&P, Moody’s, Fitch, and Expert RA.
NLMK’s ordinary shares with a 20.7% free-float are traded on the Moscow Stock Exchange (ticker "NLMK") and its global depositary shares are traded on the London Stock Exchange (ticker "NLMK:LI"). The share capital of the Company is divided into 5,993,227,240 shares with a par value of RUB1. For more details on NLMK shareholder capital, please follow the link.
For more details on NLMK Group, please visit our website.
For NLMK Group’s photos and corporate videos, please visit our media library.
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