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Sales markets

Our sales strategy is based on efficient sales channels and a proactive and flexible marketing system.

Global steel market

2019 world steel production increased by 3.4% to 1.87 billion tonnes.

Steel output in China, which accounts for 51% of global steel production, increased by 8.3% to 996 million tonnes.

Steel export from China dropped by 7% year-on-year. Demand for steel in the EU and USA markets decreased against the backdrop of economic slowdown, but demand in Russia increased by 8% yoy due to higher demand from construction and energy sector. 

Sales by region

We constantly monitor and analyze key market events to identify opportunities for development of sales. We employ export traders within the Group whose flexible approach to sales enables us to exploit the most favorable markets.

Accounting for approximately 36% of the Company’s total sales, the Russian market is key for NLMK. NLMK Europe and NLMK USA account for 15% and 14% of the Group’s total sales in their respective regions. NLMK Group holds strong positions in international markets, delivering products to customers in more than 70 countries worldwide.

Sales by regions, k tonnes 2013 2014 2015 2016 2017  2018 2019 
Russia 5,788 6,596 6,166 5,947 6,009 5,773 6,642 
European Union 2,529 2,873 3,489 3,424 3,051 3,528 3,578    
North America  2,102  2,787  2,370  2,248 2,765 3,198 2,735
Middle East & Turkey 1,463 1,007 1,403 1,583 2,220 2,275 2,307
Asia 1,440 457 584 622 537 760 331
Rest of the World 1,508 1,433 1,870 2,101 1,887 2,058 1,475    
Total 14,828 15,126 15,863 15,925 16,469 17,591 17,069    

Russian steel market

2019 crude steel production amounted to 71.3 million tonnes (flat yoy). Steel consumption increased by 8% to 45 million tonnes.

Imports of finished steel were up by 6.5% year-on-year to 6.2 million tonnes due to increase in demand.

EU steel market

Steel production by European countries in 2019 amounted to 159 million tonnes, which is 5% down year-on-year.

Apparent steel consumption in Europe in 2019 decreased by 3% year-on-year up to 164 million tonnes.

US steel market

Crude steel production in 2019 increased by 1% year-on-year to 87.8 million tonnes. 2019 consumption of finished steel products grew by 0.6%.